We're tens of thousands of practitioners, teachers, students that form this international community. We share ideas and keep abreast of the newest trends and exciting things happening in the world of experiential marketing methodology. Feel free to invite all of your co-workers and friends to join this great think tank to share ideas that benefit marketers and their customers on a global level. We pride ourselves on being a community that's been around for over 10 years.
Experiential marketing is a tried and true methodology that appeals to both the left and right brain of consumers with a strong bias towards the right brain. Experiential marketing methodology allows customers to engage and interact with brands, products/services in a myriad of ways that allow brands to go beyond rational connections and help brands form lasting, emotional bonds. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. Neuroscience proves that when a consumer needs to make a decision that rational (left brain) thinking leads to conclusions whereas emotional (right brain) thinking leads to actions - purchases! Therefore, experiential methodology is quickly becoming the marketing methodology of choice. It's media agnostic and the most powerful brands in the world are now rebuilding themselves on experiential platforms and using experiential methodology.
It's often thought that "Experiential Marketing" is simply event marketing - nothing could be farther from the truth. It's certainly true that the live brand experience is a powerful place to deploy experiential marketing methodology, but experiential marketing doesn’t have to be tactile in nature. Experiential marketing methodology can be equally deployed on every media. It's about delivering meaningful and relevant messages t meaningful and relevant moments. Experiential marketing drives sales and vastly increases brand awareness, brand equity and brand affinity. It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves. This personal experience will obviously be different depending on whichever media one is using - clearly there are certain medias that allow for greater levels of interactivity.
When done right, Experiential Marketing is the most powerful methodology for marketers
We’re getting ready to add lots of new things that allow you to interact with fellow marketers from around the world. This is a moderated discussion so there’s ZERO spam.
Please invite your friends, students and co-workers to sign up and experience the EMF for themselves. We have lots of brilliant minds in this group and we're looking forward to tapping into yours!