| The Hauser/Burns Report As the world of advertising changes, questions existing organizational frameworks and embraces Web 2.0, we are moving toward strategies based on meaningful and relevant brand experiences designed to viscerally connect with customers. Erik has coined the phrase "Acquisition Through Experience". Designing a holistic, experiential purchasing influencer is key to marketing success in the current climate. Neal, on the other hand (being wiser and yes, a bit older) continues to believe in the importance of brand, telling stories and utilizing the interactive character of Web 2.0. The Hauser/Burns Report addresses all forms of advertising, marketing, selling - experiential in particular, and dissects issues currently facing those of us who are passionate about the field. We are keeping our eyes and thoughts firmly focused on the future so we can help anticipate the winds of change and bring them to your attention for discussion. We encourage your comments and look forward to hearing from you often! Don¹t make us ask twice. Erik Hauser and Neal Burns
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Friday, 02 September 2011 |
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Marketing and Advertising |
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Thursday, 25 August 2011 |
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Untitled Document Marketing and Advertising | 1. What does it take to survive in the social media industry? Expert career advice from the CEO of TBG Digital on how to survive in the social media industry. Read on to find out how he believes individuals need to have more than just relevant skill set; they need to have the right mindset. Skills are essential but without the right attitude and aptitude, those skills cannot be fully developed or deployed. 2. See new IKEA advert 'Happy to bed' This week saw the launch of IKEA's new campaign titled ‘Happy to Bed’, which aims to position the bedroom as more than just a place to go sleep. The first episode 'Playfight’ broke on Saturday and features a wife instigating a play fight between her and her partner, tossing pillows and socks at each other, reminding grown-ups of the fun they had as children before going to sleep. Questionable music though... 3. UTalkMarketing's People's Choice league update There’ll be cause for celebration at AMV BBDO with the agency being named the most successful in 2011 so far in the ongoing UTalkMarketing People’s Choice League. Each week we ask 1,000 members of the public, to vote on their favourite ad when asked, ‘Which of the adverts made you want to buy the product or service advertised?’ See which agencies are topping the league so far. 4. Facebook, Nielsen and IAB confirmed for DBSS The agenda is hotting up for this years Digital Brand Strategy Summit on 22 November, with giffgaff telling us how social business is transforming that way companies do business, BT on how to transform your customer service and Facebook on monitoring your social graph. Book your early bird ticket today to receive £100. For bulk buy offers email
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5. The future is mobile - but is your site ready? The adoption rate of smartphones and tablets has soared in the last 12 months. This trend has ushered in a whole new generation of mobile workers that are turning to the web on their internet-enabled mobile devices to acquire information that helps them make decisions on the move. So how is your company catering for them? Download the full report here. | |
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Friday, 19 August 2011 |
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Untitled Document Marketing and Advertising |
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Friday, 05 August 2011 |
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Untitled Document Marketing and Advertising |
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Friday, 29 July 2011 |
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Marketing and Advertising |
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Friday, 29 July 2011 |
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Entrepreneur Mag 5 Truths Social Media Marketing http://www.entrepreneur.com/blog/220084
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Wednesday, 20 July 2011 |
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http://goo.gl/cp7f9 |
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Wednesday, 20 July 2011 |
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Cross Channel Customer Service is Below Expectations. This is so very vital when we talk about experiential methodology and making sure that we handle each potential touch-point with the consumer with the same level of vigor and attentiveness. http://goo.gl/n8mOq Erik Hauser http://www.experientialforum.com |
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Wednesday, 20 July 2011 |
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Hello EMF Universe,
These will help you get a better reading on the emerging digital landscape
Always changing Erik |
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