|In The News|
May 1, 2013
2013 XPERIENTIAL MARKETING CONFERENCE NIGERIA
28th - 29th June, 2013. The Civic Centre, Victoria Island, Lagos Insights that show us where experiential marketing is now and where it is headed. Today's market place depicts clutter from products and promotions that have desensitised consumers and eroded their loyalty to brands. Brand experiences needs to be more innovative and brilliant so it compares with what occurs globally. Marketers need strategies that not only deliver their brand message, but immersive, powerful experiences that forge connections and evoke emotions in consumers. Across the world, marketers understand that there is a need to infuse the NEW. Strategies are being reinforced. Objectives are being modified and perfected. Campaigns are being integrated. And your live experiences are getting refined and reinvented. Thus, it is imperative for marketers to stay ahead of the curve, learn the newest trends from some of the biggest global experiential marketing experts and direct exposé from some of the oldest and strongest brands in Nigeria. Become More Innovative, Generate Better Ideas, Move in Fresh Directions, REINVENT YOUR EXPERIENCES Join 500 experiential marketers at this executive training conference and be furnished with the critical content you need to take your brand experiences to the next level. We encourage you to register early— we expect a sell-out.
December 15, 2011
Attack! Co-Founder and CXO Andrew Loos Added to Experiential Marketing Forum (EMF) Advisory Board
The Experiential Marketing Forum, a leading think tank of marketing industry professionals with more than 12,500 members around the globe, today announces the addition of Andrew Loos, Co-Founder and CXO at Attack! to its advisory board. Loos brings over 12 years of experience working with brands and agencies, adding a valuable resource to the EMF community...
August 1, 2011
The New Face(book) of Event Marketing
What do a makeshift test kitchen in Times Square, a video booth in the shape of a giant coffee cup, a house party where guests receive scented candles, and an interactive photo op with WWE wrestlers have in common? Answer: Each “event” was built around the idea of immersing consumers in a one-to-one experience, allowing them to touch and feel a brand. And in each case, the marketers achieved greater impact using social media.
Event marketing is a comparatively low-tech field; sampling programs, fan meet-and-greets and mobile tours are hardly cutting edge techniques, although they work. “Experiential marketing has always allowed brands to foster a closer relationship with their intended audiences by appealing to the consumer in a more holistic fashion,” says Erik Hauser, founder and director of the online Experiential Marketing Forum. “The engagement tools have changed over the years, but not the premise of why it’s better to use experiential methodology.”...
July 20, 2011
Kristin Weitzel, Business Development Director at MKG, Appointed to the Experiential Marketing Forum (EMF) Advisory Board
NEW YORK, July 20, 2011 /PRNewswire/ -- Marketers struggle to discover new, impactful ways to reach their audience and tired marketing constructs like "tastemaker", "early adopter" and "bleeding edge" have all failed. The mainstay of vital marketing remains within authenticity, commitment and quality. The industry has questions and Kristin Weitzel finds solutions.
June 6, 2011
Mohammad Salary appointed to EMF Advisory Board
TMBA (www.tmba.ir), is a Marketing Company in Tehran where Mohammad is cooperating with. He is now running the newly established Experiential Marketing Department of TMBA. He is also a marketing consultant for SMEs. His weblog in Farsi is a source for MBA university students and marketing and sales managers (www.salary.persianblog.ir).
Click here to read the press release online (in Farsi)
Click here to download the Press Release (in Farsi)
March 3, 2011
Sally Durcan and the Hotcow team on brand engagement
2011 Global Experiential Marketing Report
Exciting stuff last week for all experiential marketers as the Experiential Marketing Forum released the "first inaugural global study" on Experiential Marketing.
Drawing on data from around the world, the report examines key issues such as external trends, marketing industry trends and of course, ROI.
February 18, 2011
The 2011 Global Experiential Marketing Report is out!
Some exciting news today for all experiential marketers.
The Experiential Marketing Forum (EMF), run by Erik Hauser, teamed up with the International Experiential Marketing Association at the end of last year to carry out “the first inaugural, global study” on Experiential Marketing and it has been released today.
October 22, 2010
Engage modern women through their need for community
September 20, 2010
Experiential Marketing not as a tool, but an approach
Erik Hauser, Founder of The Experiential Marketing Forum and The International Experiential Marketing Association, and VP of Innovation Red Peg, says, ...
September 1, 2010
Erik Hauser to keynote the Pacific Conferences' 2-day conference on Experiential Marketing - Emotional & Rational Engagement through Creative Strategic Perspectives. The conference is being held in Singapore on October 26 & 26, 2010 and in Hong Kong on October 28 - 29, 2010.
June 17, 2010
Pixels & Pills
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about everything from the rise of empowered patients to how to market to consumers during a recession. But it was Erik Hauser’s presentation on experiential marketing that really gave us a lot to think about as interactive specialists in Pharma marketing.
November 25, 2009
Experiential Marketing Conference - January 25 - 26, 2010 - Singapore
Today’s marketplace is cluttered with products and services, and heavily packed with diverse marketing efforts in place to entice and attract consumers. Brands are now confronted with the challenge to differentiate themselves, forge connections and evoke emotions in consumers. In order to beat the marketing rat race and emerge as industry tops, marketers must move beyond merely drawing eyeballs to their brands, to forging lasting relationships that translate into sales and customer retention.
October 5, 2009
AdWeek / BrandWeek / MediaWeek
...One of their counter-arguments is that the benefits of experiential programs are felt way beyond their initial impact. A recent study by EMF and IMI International, for example, revealed that a program with a target sample of 200,000 individuals can, through word of mouth, ultimately reach 2.5 million people...
September 1, 2009
NEW RESEARCH PARTNERSHIP LAUNCH:
IMI International to Highlight Latest Experiential Marketing ROI Insights
The Experiential Marketing Forum is proud to announce that IMI International, a leading global marketing consulting and research firm, will be providing the EMF with a research forum with monthly insights and perspectives on topics that matter most to experiential marketers around the world.
February 3, 2009
Experiential Marketing Expert Erik Hauser Joins Euro RSCG 4D Impact
CHICAGO--(BUSINESS WIRE)--Euro RSCG 4D Impact is pleased to announce that Erik Hauser has accepted the newly created position of VP, Executive Creative Director. Already a premier company in the experiential field, Euro RSCG 4D Impact continues to strengthen its arsenal of marketing tools to bolster its clients’ business. “Hauser, a renowned Experiential Marketing expert, is a terrific addition to our team, infusing a new breadth of creativity and allowing us to expand the company’s core offerings and remain on the cutting edge,” according to Bill Meyer, CEO.
September 2, 2008
11th Annual Voice of the Customer
August 26, 2008
NY Games Conference Brings Together Top Games, Media, & Entertainment Executives in New York City, Sept. 25-26
NY Games Conference is a dedicated insider forum for media and tech executives to network, do deals, and share ideas about the future of console, PC, online and mobile games. The two-day conference is modeled on Digital Media Wire's highly-acclaimed annual LA Games Conference and will bring together the leading video game publishers and developers, carriers, portals, technology companies, advertising execs, venture capitalists, lawyers and analysts to discuss the future of video games and social media. The conference will also feature elements from DMW's cutting edge series of Millennials conferences focused on digital entertainment trends and strategies and consumer marketing for the youth market.
August 6, 2008
EMF Advisory Board Member, Guy Le Compte, interviewed by MIM Magazine.
Experiential Incentives - Experiencing New Emotions
July 29, 2008
Shaz Smilansky Named to Board of Experiential Marketing Forum
Shaz Smilansky, Marketing Director and co-founder of Blazinstar Experiential in London, England, has been appointed to the advisory board of the Experiential Marketing Forum (EMF), founder and director Erik Hauser announced.
April 25, 2008
Effie Awards Announce Top Winning Agencies and Grand Effie Jury Chair
Grand Effie Jury Members (to date) include:
Erik Hauser, Founder and Creative Director, Swivel Media
April 29, 2008
PRIMEDIA@HOME's Rory Brien selected to advise international Experiential Marketing Forum
Rory Brien, PRIMEDIA@HOME's National Consumer Promotions Operations Manager, has been appointed to the advisory board of the Experiential Marketing Forum (EMF)...
April 25, 2008
Chlorophyll's Shethia joins advisory board of EMF
MUMBAI: Yashesh Shethia of chlorophyll, an end-to-end brand consultancy, has joined the advisory board of the Experiential Marketing Forum (EMF)...
April 23, 2008
Rory Brien to advise in marketing forum
Rory Brien, Primedia@home's national consumer promotions operations manager, has been appointed to the advisory board of the Experiential Marketing Forum (EMF)...
April 23, 2008
Mehmet Bali appointed to Experiential Marketing Forum Advisory Board
Note: This article is in Turkish
April 22, 2008
Yashesh Shethia of chlorophyll, India’s first end-to-end brand consultancy, has been appointed to the advisory board of the experiential marketing forum (EMF)
April 18, 2008
Will measurability and misperception spook experiential marketing?
March 28, 2008
New Podcast: Erik Hauser Talks about Experiential Marketing, Emotional Connections, and Gene Simmons!
Ever since I spoke to Erik Hauser last year I've been looking for an opportunity to speak with him again. He's optimistic, he's infectiously enthusiastic, and he has a lot to say on a lot of different topics almost any hour of the day or night (as anyone who follows the Experiential Marketing Forum knows)...
March 24, 2008
Swivel's Hauser changes clients' PR experience
Earlier this month, when CareerBuilder.com sought a new way to reach tomorrow's work force, it turned to Erik Hauser and his firm Swivel Media.
Download the PDF ...
March 20, 2008
Article & Video (in French)
Erik Hauser: «le marketing expérientiel: une stratégie gagnante pour la marque»
March 18, 2008
Tim Hayden Named to Board of Experiential Marketing Forum
AUSTIN, TX--(Marketwire - March 18, 2008) - Tim Hayden, president and co-founder of GamePlan Marketing & Events in Austin, Texas, has been appointed to the advisory board of the Experiential Marketing Forum (EMF), founder and director Erik Hauser announced.
March 21, 2008
Tim Hayden appointed to Experiential Marketing Forum Advisory Board.
January 20, 2008
Tallinn Marketing Forum 2008
The largest marketing conference in Northern Europe will take place in Tallinn on the 10th and 11th of April in the auditoriums of the conference centers of the Russian Drama Theatre, Hotel Olümpia and Sokos Hotel Viru, organized by Estonian Conferences.
The keyword for the first day is "innovation", speakers include world-renowned marketing gurus such as Jay Levinson, Don Peppers, Erik Hauser and Jeffrey J. Fox.
During the second day, participants can listen to field specialists in workshops – themes include banking, the media, the food industry, telecommunication, the public sector, tourism and cultural events, all from the perspective of marketing.
Read more ...
January 12, 2008
New Dodge Ram to run with bulls
Yee-haw! Downtown Detroit will become the Wild West on Sunday as Chrysler LLC stampedes a herd of cattle through the streets as part of the unveiling of its new 2009 Dodge Ram pickup.
December 11, 2007
By Wendy Melillo
Cambria targets tech lovers who travel for business
Near the indoor amusement park at the Mall of America in Minneapolis, between anchor stores Macy's and Nordstrom, sits a 30-foot by 13-foot hotel suite from the new Cambria Suites, a division of Choice Hotels.
The outside facade is the exact replica of the real hotel's exterior, complete with the signature tower. Inside, visitors can try out the wireless connection, turn on the flat-screen TV, hook their iPod into the clock radio with the MP3 jack, or sprawl on the king-size bed. Brand representatives greet visitors when they walk into the suite.
December 9, 2007
Article from Globes National News in Israel
Read the article ...
November 26, 2007
Army Recruiters On a New Mission
The event sells "the dream" of being part of an adventure and a team, says Erik Hauser, founder of Swivel Media. "The challenge for the Army, he adds..."
November 5, 2007
AdweekMedia Releases Exclusive Results of First-Ever Experiential Marketing Survey, Conducted by Experiential Marketing Forum (EMF)
NEW YORK--(BUSINESS WIRE)--From traditional methods including television, print and radio, to mobile marketing tours, advergaming and the creation of virtual worlds, experiential marketing—the methodology of engaging consumers with brands in personal and memorable ways—can be delivered across any media. It is quickly gaining strength as the most effective marketing approach in today’s oversaturated media landscape.
November 4, 2007
Erik Hauser on AdAge's Advertising Show
Whatever You Thought You Knew About Customer Engagement Erik Hauser Offers His Ideas on Experiential Marketing
August 9, 2007
Aquent Talent Blog
Erik Hauser, Experiential Marketing, and Virtual Impossibility
If you are a marketer with an eye to the future and you don't know who Erik Hauser is, you've got some catching up to do. Aside from serving as founder and creative director at Swivel Media, who introduced Wells Fargo to Second Life, Erik is also director of the International Experiential Marketing Association, and moderates the Experiential Marketing Forum, which he started up. As if that weren't enough, he additionally maintains a busy schedule of speaking engagements, writes a monthly column for Chief Marketer, and probably does a bunch of other stuff I don't even know about yet.
July 28, 2007
Connected Marketing Interviews
Justin Kirby, co-author, Connected Marketing: the viral, buzz and word of mouth interview with Erik Hauser
You can check out and download the interview along with other exclusive podcast interviews at the Connected Marketing site here.
Introducing this week’s featured vbmaNetwork member: experiential marketing expert Erik Hauser.
Erik is the founder and creative director of experiential marketing agency Swivel Media and the founder of The Experiential Marketing Forum where the latest and most effective methodologies that inspire purchase and brand loyalty are examined.
Whatever You Thought You Knew About Customer Engagement Erik Hauser Offers His Ideas on Experiential Marketing
February 16, 2006
San Francisco Examiner Profile Piece
By Natali T. Del Conte, Staff Writer
Erik Hauser is a media professional who doesn’t really believe in media. He calls himself “media agnostic.” The founder of Swivel Media, a San Francisco marketing agency, refuses to be constrained by traditional tactics and is paving his own path with his own theories.
“We’re not confined to one medium like print, TV or radio,” he said. “Sometimes we even create new mediums and create new impressions with the consumer. One of the great things for me is that we look at what we do as a lot more than marketing. It’s kind of a kinetic art.”