Those that know me - know that I am a sneaker guy.  I love cool kicks.  No matter where I travel I try to find a unique pair of shoes.  I love the independent shoe shops that get the limited pairs in all the colors that everyone usually deems heinous.

I can't recall off-hand, but there is a killer little shoe store in Lincoln Park, Chicago where I got my gold and orange Pumas.  I knew a gem when I saw them - I bought what they had in my size.  They are truly a rare find.  During the shoe buying process my shopping partners usually look at me with utter dismay.  The questions are usually the following:

Are you out of your mind?
Are you really going to wear those?
Why are you buying 4 pairs of the same shoe?

I chuckle at all of the questions and leave feeling like I've won the lottery.  It's the feeling of finding a shoe that I would have designed myself - a brilliant feeling.  A feeling that comes back to me every time I put them on.

The feeling of having found something that I would have, if I had the talent, created myself - hmmmmmmmmm.

Today I got the itch to shoe shop, but I had no desire to go to the store today.  So, in typical fashion, I Googled custom sneakers.  What I got was quite a surprise! I found tons of little shops along with all the usual suspects.  I went to the K-swiss web site and they afforded me the experience of designing my own shoe.  Not the exact shoe that I wanted, but a good enough whack at it to say I made these shoes.  I think that at the very moment that I hit the purchase button - that very moment - K-Swiss synched up with brand me.  K-swiss transcended their brand name.  They allowed me to create my shoes by simply using their shoes as a starting point.

K-swiss offered me the experience of doing something that I've always wanted to do, but never really found the time.  It took me a minute.

K-swiss's experience allowed me to create something I will connect with, and how could I not?  I created it!  And now I belong to K-swiss.  Foot and sole.

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