| EMF Founder : Erik Hauser |
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Erik Hauser Founder and Executive Creative Director, Swivel Media Erik Hauser founded Swivel Media (www.swivelmedia.com) in early 2000 with a goal to transform the way people experience brands. Eight years later, Swivel is among the world leaders in experiential marketing. The agency's expertise ranges from interactive and virtual media to brand development. Swivel also advises their clients on business strategy and is known for its unique work developing innovative marketing programs in both real and virtual worlds. As executive creative director, Hauser has overseen the development and deployment of uniquely engaging and effective programs for a host of prestigious clients, including Wells Fargo, EPSON, Careerbuilder.com, Oracle, Chevron/Texaco, kajeet, TiVo, CNET, YAHOO, Mervyn's, Samsung, Stanford University and AT&T Broadband. Hauser has become an acknowledged thought leader because of his groundbreaking work with virtual world platforms in addition to all other forms of emerging media that create positive brand experiences for his clients. Erik was the first to step into the world of Second Life and similar metaverse platforms as early as 2004 on behalf of his clients. His work with Wells Fargo's Stagecoach Island, a virtual world to teach fiscal literacy to young adults, has been published in numerous international press outlets and major domestic media such as TIME, BusinessWeek, Forbes, Fox News, USA Today, and National Public Radio. Erik is the founder and director of the International Experiential Marketing Association (IXMA) (http://www.ixma.org). He is also creator and moderator of the Experiential Marketing Forum (EMF) (http://www.experientialforum.com), an online discussion group of industry practitioners, clients, students and educators. Since its inception in 2004, the EMF has grown to a registered membership base of over 5,000 people in virtually all continents, countries and sovereign nations around the globe and is currently translated into 11 languages. Hauser is a published columnist and contributing writer to several marketing and advertising industry publications and websites. He writes a regular marketing column for "Chief Marketer Report" called BrandAnimation®, is a contributing columnist for AdRants.com, and collaborates with colleagues from around the world through his EMF blog, The Burns/Hauser Report, co-authored by Prof. Neal M. Burns of the University of Texas. The blog dissects the most current and effective methodologies that inspire purchase and brand loyalty. Erik also speaks at conferences and conventions around the world about marketing and brand experiences. Recent Speaking Engagements and Appearances:
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