| Lose Control: It's Good for Your Brand |
|
|
|
| Tuesday, 18 December 2007 | |
|
Lose Control: It's Good for Your Brand By Sam Travis Ewen CEO Interference Inc. For many years now, I’ve listened to brand managers and agency folks explain to me how their brands stand for all variety of lofty, beautiful and esoteric ideas. Listen to these people long enough, and you’ll almost believe that merely making a purchase (or visiting a website) will not only solve most of the issues plaguing our world, it’ll silence those little demons muttering inside your head. These branding professionals soliloquize about how their brands’ promises extend to the furthest corners of their marketing communications strategy. They gabble about the feelings that their marketing engenders in their consumers. Well, that’s all very interesting but… Click here to read the full article (PDF format) |
| < Prev | Next > |
|---|
