Putting the Buzzzzzzzz Back in Buzz PDF Print
Written by geoff   
Wednesday, 26 March 2008
Putting the Buzzzzzzzz Back in Buzz

Following on from this weeks buzz about buzz I thought it might be useful to move beyond the standard textbook stuff and remind ourselves of the sensory dimension of experiential marketing.
So far the definitions of buzz I have been reading have failed to acknowledge the buzzzzzzzzzz, in other words the acoustic (sensory) dimension.
Surely it is the embodied resonance of secret whispers and breathless news that allows buzz to provide 3 essential characteristics of a really effective marketing strategy?

* Embodied reassurance
* An opportunity to participate in a confirmatory ritual
* A competitive opportunity

So here’s to putting the buzzzzzzzz back in buzz!
Cheers Geoff Crook, Sensory Consultant and Director MA Design Studies, Central Saint Martins, London ( This email address is being protected from spam bots, you need Javascript enabled to view it )
 
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