Measure UP
March 10-12, 2010
Chicago, Illinois

Measure UP: Linking Marketing to Financial Value Creation, is a 3-day intensive conference focused on modern day marketing accountability and resource allocation.  Join some of the best corporate leaders, academics and marketing science gurus for a high caliber knowledge exchange of the latest, most practical techniques and innovative advancements in modeling, metrics and measurement. We have recruited leaders who've experienced great marketing success by demonstrating ROMI and MIX OPTIMIZATION to show you how to Calibrate the ROI to Create the Optimal Marketing Mix.

http://www.iirusa.com/measureup/welcome-page.xml

Monitoring Social Media Bootcamp is the ultimate “how to” training event for companies and organisations seeking to monitor the social web and measure the effects of their interactions. Through a series of practical workshops, hosted by some of the world’s leading social media monitoring experts, attendees will learn how to use the latest technologies and techniques to maximise their returns from social media and minimise the risks to their brand and reputation.

http://www.monitoring-bootcamp.com

FUSE 2010
April 14-16, 2010
Chicago, IL

FUSE 2010- join the best minds in brand design, strategy and packaging in Chicago, IL  - April 14-16 at the Trump International Hotel.  Tap into the collective knowledge of hundreds of the best designers and brand strategists and engage in provocative dialogue that will stimulate you beyond your comfort zone to discover ideas that will move your business forward through powerful design and brilliant brand strategy.

The FUSE community, Chicago, IL  - April 14-16, 2010, unites brand strategists, designers, creative directors and trend forecasters assembling to explore the meaning of brands in a new world and the role of design and trends in keeping those brands relevant for consumers

http://www.iirusa.com/fuse

CONNECTIONS™ Europe
April 27, 2010
Amsterdam, Netherlands

CONNECTIONS™ Europe: Monetizing Connectivity and New User Experiences is a one day executive conference and explores the expanding scope of consumer electronics and digital media in the connected home. Hosted by international research firm Parks Associates, this executive summit features sessions with leading executives in digital living and current market research on worldwide consumer and industry trends, providing a comprehensive examination of the technologies and business strategies best poised to move this industry forward.

http:\\www.connectionseurope.com

Social Media & Community 2.0 Strategies
May 3-5, 2010
Boston, Massachusetts

Social Media & Community 2.0 Strategies is the FIRST social media event that focuses on real-life business impact. Not just for entertainment value, hype or buzz, but real-world examples of driving revenue, cutting costs, and energizing conversations around your brand.

What can you expect from this event that you won't find anywhere else? Targeted advice for business managers including Market Researchers, Innovators, Brand Managers, Customer Experience Strategists and Marketing Enthusiasts seeking practical, real-life business examples they can translate into their own organization to monetize this powerful medium.

http://www.iirusa.com/socialmedia

The Youth & Family Marketing
Mega Event
May 10-12, 2010 | Hotel Sax Chicago
Chicago, Illinois

This year, we have brought Kids Mega and Youth Mega back together into one all-encompassing event in Chicago. With two focused tracks on Understanding Kids, Connecting with Parents and Keeping Up with Tweens and Teen, Create NEXT NOW is the destination for those looking to reach all segments of the modern, young family - moms, dads, kids, tweens and teens. 

Showcasing what's next in these markets in terms of shopper behavior, interests, and the latest in market research, marketing, trends and innovation, the conference will bring together corporate best practices and gurus to facilitate understanding and connecting with these focused segments.

http://www.iirusa.com/family

The Life Stage Marketing Summit
May 10-12, 2010
Chicago, Illinois

The Life Stage Marketing Summit explores best practices for pinpointing innovative ways to deeply connect with profitable segments, growing segments and new segments to maximize lifetime value and achieve sustainable growth. From the segmentation to the marketing, learn the best ways to change with your consumer, break into new life styles and stages without alienating your consumer base and how to create products that succeed across stages and styles. 

http://www.iirusa.com/lifestage

In today’s increasingly complex global marketplace, massive opportunity exists for re-designing your products and business to meet changing stakeholder demands. Tomorrow's business leaders are coming to grips today with the dynamic economic, environmental and societal context in which brands today sit, then finding ways to rethink who they are and how they communicate. As the 21st century unfolds, the either/or mindset of the last 100 years will no longer suffice. Learning to identify and execute on the ANDs is where the future of sustainable business lies.

From June 7-10, 2010 get set for Sustainable Brands 2010 where The Power of And will be explored in depth and participants will be inspired, engaged and equipped to begin or continue down their own cycle of sustainable business innovation by building the discipline to continually observe, re-design, measure and communicate.

http://www.sustainablelifemedia.com/events/sb10

CONNECTIONS™: The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA®), is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions. This unique research-driven executive conference and showcase delivers insight and recommendations for new business models and opportunities in digital media/content, connected consumer electronics, broadband and value-added services, and home systems.

http://www.parksassociates.com/events/connections/2010/index.html