Just a quick thought.........

I have got to tell you that I love to hear the latest and greatest buzzwords.  They are absolutely awesome - sometimes they are so clever that I even wish I trademarked them myself.  My favorite to date has been tryvertising, but there are a 1,000 buzzwords that could come in a VERY close second place. Tryvertising - honestly - where is the bucket because that word makes me want to throw up!:)

There’s the old saying that half of all advertising is complete BS, and that only the trick is to figure out which half.  This makes me laugh because when you think about this statement and cross pollenate it with the factory of buzzwords it really does make one question the state of the industry.  

Of course this begs the question - What is real?  What will be eternally great and will never simply be a buzzword or the flavor of the week?

One thing is for certain - Experiential Marketing Methodology is not a buzzword or a flavor of the week.  It’s a tried and true customer-centric marketing methodology that is media agnostic.  It can take place on any media.  It doesn’t have to be tactile in nature, but certain medias lend themselves to better utilize different parts of the methodology.  For example, print ads allow us to tug on the audience’s emotional Rolodex by using compelling imagery.  Live events allow us to engage the 5 senses while other medias also have their attributes and faults.  But, in the end, each can claim a piece of the experiential pie.

It’s a true statement to say that people attempt to pervert the meaning of the word or interpret it for their own capitalistic purposes.  Or,  in some cases, people are simply just looking for a salient differentiator between their company and their competition.  What they often fail to recognize is that by slanting a well-known methodology into something it isn’t simply makes them look silly.:(   When will they ever learn:)

Vive le marketing experiential

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