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Naruttom Saikia GM Ogilvy & Mather Pvt. Ltd. - India
		Education: Bachelor of Economics (Hons.), University of Delhi Books Reading: Many Lives, Many Masters & Same Soul, Many Bodies by Brian Weiss Favorite Quote: “If your life hasn’t changed significantly in the last year or two, check your pulse…you may be dead”. Woody Allen		Inspirational Figures: Bhagat Singh, Subhash Chandra Bose, George S Patton Relationship Status: Married I dare to ask age ... 31 years

Favorite assignment completed to date?
BRU Small Town Contact Programme 2008
Bihar Floods Activation
Lifebuoy Swasthya Chetna 2008
Vodafone Slumbay 2009

Toughest Challenge Overcome in Your Career?
Reviving operations team post my joining Ogilvy. This was the time when there was a mass shift of the entire Action team here.

What was your Defining Moment at Your Agency?
When my client indicated that post my joining the quality of the work has gone up reasonably.

Your vision of where we will all be in 10 years (non-apocolyptic:)
It will be the only powerful tool in marketing arsenal and the only reason of success as world will be bombarded with products across categories. We will become borderless & squeeze, transform into smaller but one market. There will be more niche and customised channels, publications, FM radio and lesser trust on 60 sec spot/commercial. Future will be experience economy and selling won’t happen without experiencing the brand. Future is EM, EM is future.

Best describe your agency:
Ogilvy outreach an agency which can take you to the places where others can’t.

Why do clients choose your agency and how have you been able to maintain such long relationships?
We at O&M India provide 360-degree communication solution at one stop. To be specific, Outreach is in fact is the only Agency which has grown as a full fledged communication specialist for low income and media dark/ gray India. 

Advice for those entering into the space from college?
Be there first before you actually try to develop something for them.

Advice to the smaller shop owners in this tough economic climate?
You are the safest one. Keep you cost efficiency high as it has always been.

How do you use and define experiential methodology?
Our methodology is simple. We experience it by ourselves first, and then go for a dipstick. Tryout multiple models in low scales with different SCRs. Then go for the final killer.