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Charlie Blower Managing Director Euro RSCG Singapore
		Education: South London University - BA Honors (humanities Books Reading: The Element by Ken Robinson, Tribes: We Need You to Lead Us by Seth Godin, Tintin by Bill Bryson Favorite Quote: "Imagination is more important than knowledge", Albert Einstein. The other favourites are unprintable.		Inspirational Figures: Ooh, that's tough. who to leave out? But, Linda Locke, Neil French, Ridley Scott, and my current partner in crime Victor Ng Relationship Status: Married for 16 years to Jacqui, two kids - Matt (13) Sophie (10 going on 20). I dare to ask age ... Can't remember

Favorite assignment completed to date?
Hard to choose but probably the most favourite is my current role as MD, leading our integrated brand teams and ensuring we deliver world class creative business ideas that make a difference. It's an ongoing assignment...

Toughest challenge overcome in your career?
The piece of white paper (or the blank screen with the blinking cursor for us now) that confronts you every time you start cracking a new idea.

What was your defining moment your agency?
Persuading Victor Ng, one of Asia's top creatives to come be part of the thrilling journey that Matt Fanshawe, myself  and a host of other talented people have started out on.

Best describe your agency
The integrated creative powerhouse with the attitude that if it can't be done, it has to be done.

Why do clients choose your agency and how have you been able to maintain such long relationships?
We have great people who have great business changing ideas. And we make sure we listen to what the client is really saying to arrive at those ideas. Then we put the idea at the heart of everything we do and make sure the world gets to see it. And fall in love with it.

Advice for those entering into the space from college?
Be media neutral: experiential isn’t just “live,” it’s live plus digital plus 3D experience design. The ability to think holistically across experiential media, and to generate terrific ideas that span media, are what’s going to fuel your career and your success. And of course, always follow your passion—do what you love and it won’t feel like work.

Advice to the smaller agency owners in this tough economic climate?
If you need some help, drop me a line

How you use and define experiential methodology?
See above.