Lateral Thinkers to be Welcomed at Sustainable Brands '10 PDF Print
Wednesday, 17 March 2010

Sustainable Brands 2010 - Where the Sustainability & Brand & Design Communities Come Together to Shape the Future. Join 700+ sustainability executives, business and brand strategists, designers, and communications experts who are building brand value through sustainability.

Join market-making companies such as Hewlett Packard, Bumble Bee Tuna, IDEO, Johnson & Johnson, Nokia, Coca-Cola, Clorox, Nestle, 3M, Life Technologies, Williams Sonoma, SAP and many others at SB'10.

SB'10 Speaker Sneak Peak!

SB'10 is excited to announce key presenters from among the 100+ top thinkers and practitioners in sustainable brand and business innovation who will be on deck this year to share with you the latest in sustainable brands leadership, including:

  • Mike Harrison, Timberland's Chief Branding Officer, will highlight out of the box product innovations, partnerships and related communication tools that have led to new, more sustainable value propositions for Timberland's business
  • Ben Packard, Starbucks' VP of Global Sustainability, will discuss what Starbucks has learned about the importance of asking the right questions as they have worked to re-design their recycled cup system.
  • Kirsi Sormunen, Nokia's VP of Sustainability, will share how Nokia is helping drive consumer behavior change through smart product design.
  • Dr. Henry Chesbrough, UC Berkeley, the world's leading thinker on Open Innovation, will present how top global brands and the hottest entrepreneurs can speed up their race to create new sustainable product and service solutions.


  • Lee Green, VP, Brand Value and User Experience, IBM Corp
  • Ed Rogers, Global Strategy Mgr, UPS
  • Dr. Peter Senge, Dir, Center for Organizational Learning, MIT Sloan School of Management

SB'10 Attendees = Professional Members!

All Event Pass attendees to SB'10 are instantly upgraded to Professional Member status. New Professional Members of Sustainable Life Media receive:

Digital Learning Access (includes a year's on-demand access to SLM's online learning archives, featuring 13 SB Boot Camp sessions taught by industry experts; SB Issues In Focus series in-depth virtual conferences and debates on advanced topics; and more)

  • Direct search and connection with other SB'10 attendees and SLM community members
  • Access to SB'10 conference video archives, including speaker slide decks
  • Your own profile on
  • Access to complimentary sponsored webinars
  • 20 % discount on all other SLM live events for yourself or a colleague

Early Bird Pricing Deadline, March 28th!

EMF members get an extra 20% off already discounted pricing. Through March 28th, save up to 36% off regular prices for All Event or Conference Only passes. Remember, SB'10 All Event Pass purchasers automatically become Professional Members of Sustainable Life Media. Use code emfsb10 at to register and save now!"

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