TV Everywhere has generated headlines for service providers, but tech support and online storage services are also critical parts of any successful bundling strategy, according to international research firm Parks Associates.

The firm, which will host CONNECTIONS™: The Digital Living Conference and Showcase on June 8-10 at the Santa Clara Convention Center, reports almost 40% of U.S. broadband households are interested in receiving managed Internet security from their service provider, while premium tech support services and online backup each attract approximately one-third of households.

The upcoming CONNECTIONS™: The Digital Living Conference and Showcase will feature multiple panels on Entertainment Platforms & Value-Added Services:

• Digital Home Technical Support Services
• Digital Lifestyles
•  Service Provider Innovation
• The Service Provider and the Connected Home
• Innovations & Investments: Venture Capitalist Insights

“These sessions will include high-level discussions on service provider strategies, plus current innovations that are attracting new subscribers and boosting ARPU,” said Kurt Scherf, VP, principal analyst, Parks Associates. “Growth of online content puts pressure on providers to develop entertainment services such as TV Everywhere, but tech support and storage are equally popular with consumers. As providers add these services to their core bundles, they will grow the U.S. market for premium technical support services delivered by broadband service providers to over $1.5 billion by 2014.”

CONNECTIONS™ will feature several executive sessions examining strategies for providers to expand their value-added service offerings, including a look at unique service trials conducted by the most innovative second-tier service providers in the U.S. market.

Other CONNECTIONS™ Session Topics:

• New Media and Digital Content
• Consumer Electronics
• Home Systems & Controls

CONNECTIONS™ sponsors include ActiveVideo Networks, Allegro, Cisco, Gigle Networks, IBM, Intel, iTOK, PacketVideo, RedMere, Rovi, and Roxio.

Supporting organizations include ADMIN, ATIS, CABA, CEDIA, ChinaCCM.com, Circle F Media, Electronics Technicians Association, EMA’s GamePlan Summit, ETSI, Experiential Marketing Forum, HomePlug Powerline Alliance, HomePNA, IDMA, JETRO, MoCA, MPEG Industry Forum, SIP Center, Wi-Fi Alliance, Wi-Fi Technology Forum, Wireless Industry Partnership, and WITI.

Platinum supporting media are Connected Planet, Digital Media Wire, and Home Toys. Supporting media are BoogarLists, Conference Guru, Connect-World, FierceIPTV, FierceMobileContent, FierceOnlineVideo, FierceWireless:Europe, Gadget-t, Global Electronics & Electrical Appliances, HiddenWires, Home Media Magazine, IPTV Industry, OSP, Residential Systems, Screen Digest, TVover.net, VentureBeat, and WiMAX Industry.

For more information, visit www.connectionsus.com or contact This email address is being protected from spam bots, you need Javascript enabled to view it , 972-490-1113.

CONNECTIONS™: The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA)®, is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions.

This unique research-driven executive conference and showcase delivers insight and recommendations for new business models and opportunities in digital media/content, connected consumer electronics, broadband and value-added services, and home systems.

For information about CONNECTIONS™, contact This email address is being protected from spam bots, you need Javascript enabled to view it or call 972-490-1113.

For information on speaking, sponsoring, or attending, please visit www.connectionsconference.com.