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If i didn’t see it for myself I wouldn’t have believed it. I’d like to thank Paul Omps for giving me the heads up on this one. SO the GAP decides to rebrand itself. You take one look at the new logo and you can just see the creative douchebag saying,” You can’t think of it as 2d - you must think of it as 3d and that it represents leaving the old blue square gap behind and it shows that we’re moving forward.” The new logo is so bad it’s ridiculous. But why is the GAP a bunch of A$$holes? Because they didn’t just make one mistake and stop there - they compounded it with a much larger mistake. Someone thought it would be a great idea to DEVALUE THE MARKETING PROFESSION ONCE AGAIN by turning it into a crowd sourcing project. BTW - crowd sourcing is great when done properly. However, it isn’t a great idea to correct a major mistake by saying OK, “You do it for us since we’re a bunch if incompetent A$$holes.” They can’t go out of business soon enough. The worst business mistake in history was Old Navy. They should have just written a book How to Cannabilize Your Best Brand In 30 Seconds. O - the Horror of it all- HAPPY FRIDAY
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