MARKET RESEARCH & INSIGHTS IN ACTION

12^th & 13^th October 2011, Amsterdam

http://www.connecting-group.com/Web/EventOverview.aspx?Identificador=20

Returning for the second year running, and following on from the success of the recent US edition, Connecting Group are pleased to announce that MARKET RESEARCH & INSIGHTS IN ACTION will be taking place once again in Amsterdam, 12^th & 13^th October. The event will give the industry the unique opportunity to share experiences, discover the latest innovations and developments and interact with industry peers as well as hear from key practitioners.

From our research with leading Market Research professionals, the following key areas of importance were highlighted:

• Moving beyond measuring “everything” to finding indicators that project when and how the company should react
• Gaining actionable insights by effectively monitoring social media conversations, and optimising the content by initiating discussions
• Establishing customer engagement as a route for creating, building, and enhancing customer-brand relationships
• Optimising the advertising mix and promotional tactics with respect to sales revenue or profit through effective marketing mix modeling

 MARKET RESEARCH & INSIGHTS IN ACTION will provide you with the ideal opportunity to discuss these issues – and many more - with your peers.  Highly focused sessions will be led and moderated by recognised experts in the field with speakers so far including:

• Barclays, Associate Director, Insight & Analysis
• Danone Waters, Marketing Director
• Philips Lighting, Marketing Segment Director
• ING, SVP Business Intelligence

To see the full list of speakers confirmed so far, and get an in-depth look at the full agenda, please click here .

 There are a variety of sessions designed to inspire and provoke debate, and furthermore there will be a range of additional networking opportunities.   We will be hosting a dinner and evening out in the centre of Amsterdam, where you will have the opportunity to discuss the day’s ideas in a more informal setting.

For a chance to network pre-and post conference with other attendees, please feel free to join our LinkedIn Group where we will also be posting further updates regarding the event.

There is an additional incentive for those who register early.   Book before August 5^th & save €400!

http://www.connecting-group.com/Web/EventOverview.aspx?Identificador=20