CVS Strategically Strikes A Blow On Walgreen’s Chin

Earlier last week I reported that Walgreen’s defied every single one of their “supposed” brand attributes and essentially told 47% of their customers to go elsewhere.  Well, CVS    took an immediate, strategical advantage of the horrendous move by Walgreen’s.

CVS immediately began to put a banner on the bottom of their TV spots informing the public that they indeed take Express Scripts along with 5,000 companies.

Advantage to CVS

I’m not exactly what kind of game of chicken that Walgreen’s was in with Express Scripts, but I do know that If I was a stock trader that I’d be urging my clients to short Walgreen’s coming into the close of the 1st fiscal quarter.

Now the question is, “When Will Walgreen’s re-align their “brand” with the stark contrast of the reality? And, furthermore, how will they stop this bleeding?  

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