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One Very Small Step For Mankind:) |
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Tuesday, 13 March 2007 |
Hi :) … and welcome to the inaugural posting of The Burns/Hauser Report, a blog about every aspect of marketing we can think of, and some we have not even imagined as yet, hosted by The Experiential Marketing Forum.
In conjunction with the information and threads in the forum, we hope The Burns/Hauser Report will help address and dissect issues currently facing those of us who are passionate about the field of Advertising, and to firmly keep our eyes on the future so we can anticipate the winds of change. We hope you'll add us to your RSS feeds and Favorite Places, and let others know where to find us. Your comments are enthusiastically encouraged and we look forward to hearing what you have to say about the thoughts expressed here.
You already know me - your humble founder/moderator, Erik Hauser - and it gives me great pleasure to introduce you to an amazing colleague, Professor Neal M. Burns, the Director for the Center For Brand Research at The University of Texas in Austin. Neal's background as a successful advertising professional and educator makes him uniquely suited to be blogging about our industry. He and I will be collaborating on The Burns/Hauser Report, and you can find his bio on the EMF site under Advisory Bd. Members if you'd like to know more about him. I am truly psyched to have him on board!
Neal and I come at things from very different levels of experience and background, and our opinionated discussions are intense and sometimes incendiary - but the mix of traditional and non-traditional thought promises to offer great opportunity to anyone interested in marketing in general, and experiential marketing in particular.
We're on our way - and we hope you join the journey. Fasten your seat belts, at times it may be a bumpy ride!
Erik Hauser, moderator
"The issues facing those of us who are passionate" . . . [can you tell that Erik really is a wannabe copywriter]. The issues those of us in advertising must deal with today are the story, representing our clients to their current users and those ready for trial in ways they see as relevant and meaningful and getting paid appropriately for our services. Nothing really new in those issues.
So, what are we doing - I mean really. Why does advertising seem to be so fractured with contentious advocates essentially trumpeting "The King is dead . . . long live the King." Personally, I feel a sense of loss when I think about the claims that great print is no longer going to have impact - does it really have to be on a mobile 2 inch screen for anyone to do it - let alone buy it. Hell, I guess those Absolute ads really were trivial and did nothing to create the brand. And clearly, thirty second spots are dead and You Tube rocks - so much better than the stuff you might see on network TV. Does anyone reading this - including you, Erik my friend, really believe this rant of the sky is falling down?
Neal "Awaiting Erik's Response" Burns
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